Client: The North Face
Brief: Inspire the next generation of females to explore the world.
Exploring has always belonged to men. The fact that we call unconquered land ”no man’s land” confirms that. But what does ”no man’s land” really say? By exclusion ”no man’s land” has to be a woman’s land. The North Face puts together three different expeditions to three locations – all of them no man’s land. This way female explorers can pave the way for other female explorers by finally turning no man’s land to what it really is – a woman’s land.