Crayola - Reflect Reality
Crayola has worked towards diversity and inclusivity for some time now. In 1962 they changed the name of their crayon called “Flesh” to “Peach” to acknowledge the fact that there are more than one skin color, and in 1992 they released a box of Multicultural Crayons to make sure that there was a skin-colored crayon for everyone.
With a product intended for children Crayola now wants to make a statement aimed towards grown-ups. The campaign is meant to be seen in magazines that tailors to business owners so that the problem can be targeted where differences can be made. By using the crayons together with a childishly simple language they portray the case for inclusivity as an easy to grasp philosophy. The goal is to encourage other businesses to work for inclusivity by making sure that they “reflect reality”.