Heinz x Balenciaga
Heinz is a true American classic. It’s been seen in Mad Men and painted by Warhol, but what’s the next step for their pop culture journey? With the celebration of Heinz 150 year anniversary we felt the need to create another moment for future generations to remember. By placing Heinz in Balenciaga’s hands for a moment we created a meme-worthy three-piece collection inspired by the graphic elements from the American icon. It’s meant to be seen on social media and get a life of its own, much like Balenciagas Croc platform shoe or their take on the Ikea bag.