The Stockholm Concert hall has a homogeneous audience. But the hotdog stand outside hasn’t. So we let them in!

Stockholm concert hall wanted to broaden their audience. When we went over to have a look, we quickly realised that a more diverse audience was standing right outside. Except they were lining up for hot dogs, not concert tickets. Our solution was to turn the hotdog-paper into a ticket for a lunch concert. That way, hot dog eaters can simply walk up the concert hall stairs and enjoy the show.