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Background

Friends is a non-profit organization. Their vision is a world where no child is subjected to bullying. 1 out of 4 children don’t feel like they have an adult to talk to and many are afraid that they won’t be taken serious.This makes it harder for adults to find out if their child is being bullied.   

Insight

Children have trust issues with adults. Therefore, adults needs to take responsibility by reading between the lines.

Solution

We want to highlight the importance of adults being observant. Don’t be satisfied with a simple “good” when asking about how the school day was. Because often there is more in what’s not said. By picking out words from a bullied child’s story we created a new story that needs some reading between the lines.