Client: ECPAT

The leaking of nudes and its psychological harm on victims is a growing issue largely ignored. In response, ECPAT Sweden is launching a support platform to aid the affected and to change the narrative of who’s at fault when nudes get spread.

Our mission was to create a launch campaign to build awareness for ECPAT Sweden’s new support platform for victims of leaked nudes. In the past, ECPAT Sweden has communicated solely to adults to create change through lobbying, but for this campaign, the aim was to reach the children and young adolescents that ECPAT aims to help.