Miami muse
& Other Stories is founded by a small group of creatives and grew from the wish to give women the freedom of expression through one brand. Today it is a brand under the H&M Group. Breif Visualize & Other Stories fragrances through a commercial film.
Insight
Most perfume commercials are about creating a desire for the opposite sex but instead we wanted our film to focus on the person that wears the perfume despite the people around them.
Solution
We wanted to visualize the scent Miami Muse by highlighting small nuance and how a simple thing as a light touch of your favorite perfume can improve the way you feel. The film is therefore made with frames where everything is still except some gentle movements that emphasize our concept.
