SHARING READLY
Client: Readly
Sharing is caring, right?
BRIEF
Increase the number of shared articles in the app
RESEARCH
User research showed that there was a difficulty finding the sharing function due to placement and an unrecognizable icon.
We had a user we hadn’t thought of
When creating the customer journey we realized we had a user we hadn’t though of – the recipient – who had a far more complicated journey.
KEY INSIGHT
The goal with increasing the amount of sharing is to generate new users. But simplifying the sharing itself is not enough as the recipient has a very complicated on-boarding – limiting the number of new users generated from shared content.
simplifying the sharing itself is not enough
SOLUTION
By using known icons and moving the sharing-function closer to sight, we made sharing a simple and natural experience for the user.
Making the received content more inviting and shortening the on-boarding significantly for the recipient.
