Sharing is caring, right?
Increase the number of shared articles in the app
User research showed that there was a difficulty finding the sharing function due to placement and an unrecognizable icon.
We had a user we hadn’t thought of
When creating the customer journey we realized we had a user we hadn’t though of – the recipient – who had a far more complicated journey.
The goal with increasing the amount of sharing is to generate new users. But simplifying the sharing itself is not enough as the recipient has a very complicated on-boarding – limiting the number of new users generated from shared content.
simplifying the sharing itself is not enough
By using known icons and moving the sharing-function closer to sight, we made sharing a simple and natural experience for the user.
Making the received content more inviting and shortening the on-boarding significantly for the recipient.