Our brief was to attract and inspire female outdoor enthusiasts. This by focusing on diversity and inclusivity in the outdoors and changing their personal relationship with exploration.The North Face has created equipment for outdoor activities for years. Equipment suitable for mountains, lakes, and tracks. Everybody has their relationship with nature. So we wanted to create a new way to see nature — as unbiased. A place where no advantages or personal tragedies are being taken into consideration. A place where equality is everything.