The Whopper Conspiracy

Our brief was to create a connection between Generation Z and Burger King. We found that half of Gen Z believe and engage in all types of conspiracy theories. They want to prove to the world that what they believe is right. So what if we played a mind game with this generation by deleting something they KNOW have existed? Our solution was to turn the Whopper into the biggest burger-conspiracy-theory ever, giving Gen Z something new to crave and solve.