My focus is on Art Direction & Design. I love working on a creative project from start to finish, being involved in everything from the details to the big picture.

My strengths lie in my holistic-mindset, creativity, social skills, experience and understanding of the fashion- & advertising industries. I have a background in fashion, working as a freelance fashion stylist. Clients & projects include styling & casting fashion shows for Cheap Monday at Copenhagen & Stockholm Fashion week and WESC at Stockholm fashion week. Including commercial & editorial work – for example with clients such as MER, Mio Möbler, CUBUS, Elle Sweden, People (independent fashion/lifestyle magazine) etc.

I have worked a total of 9 years within the H&M group (including & Other Stories), with buying & product development at the New Development dept. that produce H&M design collaborations, I worked for example with the H&M x Balmain and H&M x Moschino projects. Other projects include H&M Conscious Collections, Olympics-collections, H&M Premium & H&M Studio collections .I’ve also worked with communication at H&M, for example with H&M Magazine.

I was a part of starting up & Other Stories, working as Online Merchandiser & Buyer, with focus on shoes, bags & accessories and external collaborations. Also worked 1y as an in-house fashion stylist at Stories.

In order to evolve further in the creative field, I first attended evening courses, such as Graphic Design (Berghs School of Communication), Copywriting (Forsbergs), Illustration (Forsbergs) & Print Design (Medborgarskolan). After that, the 2 year full-time program “Communication Design” at Berghs.

Some of my private interest include interior design, (hobby) DJ:ing 😉 and vintage fashion. I value personal growth and connection with others. And a good time!

Let’s keep in touch.