The swedish footwear brand GRAM have created a new vegan and environmentally friendly shoe and needs help with how to reach people with a vegan lifestyle. They want a digital campaign as well as a in-store campaign.

Through a survey we established the target group as people between the ages of 25 and 45 years with a vegan lifestyle, an interest in fashion and becoming more environmentally friendly in their consumption.

We created a campaign which promoted consumers to skip all the unnecessary physical parts of making an in-store purchase and in return receive an environmentally friendly cotton bag.