Copywriting is like baking a pizza.

Combining words with each other is just like pairing flavors, 

and too much cheese makes the whole thing sloppy. 

Some like fruit, others like anchovies, capers, and potatoes. 

In my book, a well-calibrated Margherita will solve any problem. Ever.

Once I made a woman cry with my pizza baking.

Imagine what I can do with my writing.