On the 26th and 27th of May, we said Yes! And to live music, live improv theatre and live creative competitions. We enjoyed live discussions on a range of topics from free-will, to what the future of the communication industry might be in a post-corona world. And of course, we’ve had enough killer grad work to make you jealous (in a nice way).
That might all be over, but you can watch highlights from our live stream. Plus you can check out some fantastic creative projects by some amazing students - there’s sure to be something you’ll love. So grab a drink, settle in, and enjoy. And if there’s anything you like, be sure to get in touch and let them know.
Some student work
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Heinz x Balenciaga
Heinz is a true American classic. It's been seen in Mad Men and painted by Warhol, but what's the next step for their pop culture journey? With the celebration of Heinz 150 year anniversary we felt the need to create another moment for future generations to remember. By placing Heinz in Balenciaga’s hands for a moment we created a meme-worthy three-piece collection inspired by the graphic elements from the American icon. It's meant to be seen on social media and get a life of its own, much like Balenciagas Croc platform shoe or their take on the Ikea bag.
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Guts to talk about guts
Address and reach a younger consumer base. Problem There is a big question mark regarding ProViva. People are unsure if the drink is categorized as a juice or a smoothie. Few are aware of what the drink is good for, and the drink is most commonly associated with hospitals, elderly, and stomach sickness due to its probiotic contents. How can we clarify ProViva's identity and make Proviva relevant to reaching a younger target group?
