On the 26th and 27th of May, we said Yes! And to live music, live improv theatre and live creative competitions. We enjoyed live discussions on a range of topics from free-will, to what the future of the communication industry might be in a post-corona world. And of course, we’ve had enough killer grad work to make you jealous (in a nice way).
That might all be over, but you can watch highlights from our live stream. Plus you can check out some fantastic creative projects by some amazing students - there’s sure to be something you’ll love. So grab a drink, settle in, and enjoy. And if there’s anything you like, be sure to get in touch and let them know.
Some student work
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Lays Kiss & Tell
Lay’s must refresh our brand identify for the generations to come to ensure we are relevant, top of mind, and provide better total value to consumers than salty snack competitors. Brand Mission Magnetic Enjoyment Benefits Emotional (enjoyment & uplift) and Functional. So undeniably delicious they have magnetic power.
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The future packaging of Absolut Vodka – One Source 2.0
Absolut Vodka produces over 600.000 bottles a day. A potential future challenge could be restrictions in shipping and packaging materials. Absolut has to future-proof the brand’s survival even without its iconic glass bottle. They need a sustainable packaging solution for the future.
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Hats off
Mr French wants to increase the number of visitors, year-round, every day of the week. Since 2017, the focus in communication and operations has been on day parties during the summer months. This has resulted in Mister French being strongly associated with partying, especially day parties. Mister French has had the gas at the bottom and not really thought about how to create a stable brand and a sustainable business in the long term.
