On the 26th and 27th of May, we said Yes! And to live music, live improv theatre and live creative competitions. We enjoyed live discussions on a range of topics from free-will, to what the future of the communication industry might be in a post-corona world. And of course, we’ve had enough killer grad work to make you jealous (in a nice way).
That might all be over, but you can watch highlights from our live stream. Plus you can check out some fantastic creative projects by some amazing students - there’s sure to be something you’ll love. So grab a drink, settle in, and enjoy. And if there’s anything you like, be sure to get in touch and let them know.
Some student work
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More Beer, Less Lake
The climate crisis has had various consequences. For the locals of Milwaukee, the increase of rain (11%) has raised the water level of the local Lake Michigan, which has led to erosion along the coastline. Since the main ingredient of beer is water, the beer brand Miller saw an opportunity to help their hometown. By creating a can that contains 11% more beer, brewed with water from The Great Lakes.
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“The Whopper Conspiracy” by Burger King
Our brief was to create a connection between Generation Z and Burger King. We found that half of Gen Z believe and engage in all types of conspiracy theories. They want to prove to the world that what they believe is right. So what if we played a mind game with this generation by deleting something they KNOW have existed? Our solution was to turn the Whopper into the biggest burger-conspiracy-theory ever, giving Gen Z something new to crave and solve.
- Graduation Project
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Visthusgården – Hela Hallands Skafferi
The challenge we faced was clear. Reinvent an old hotel building with the goal to increase occupancy during the off-season. The idea to turn the building into a creative foraging center flourished. The solution included a disruptive idea, a visual identity and a communication strategy.
