I always get “How do you know about these people and phenomenons in pop culture?”. What I thought was unnecessary time spent on social media and trends turned out to be useful in communication. I strongly believe that pop culture and trends can add business value to a brand if used correctly. 

I’m genuinely fascinated with how people think, resonate and how that connects to their actions. Send an email to evelynruth.castaneda@gmail.com and we could talk more about it over a walk or a virtual coffee.