I love perception – why do we view something a certain way? For me it’s always about context. How does one thing affect another, and how does that affect how a whole entity is viewed and perceived? How can one move affect a whole entity, and how can one move go unnoticed if dealt with correctly or incorrectly? How do we make something relevant – do we need to change the context of its surroundings or do we change the surroundings to fit to the context? Context is what creates perception, and for me that is what communications is about.

With experience in the field of management and social media, studying at Berghs has been a journey for me. I’ve expanded my views and understanding in how to use my creativity to make organisations, companies and opinions be heard and seen.

Hit me up!

jacob.nilsson@student.berghs.se