Creative brief – Linda Fredell
Challenge – to get a strategy or planning job at an agency in Stockholm.
Problem – graduating in a global pandemic and upcoming recession.
Role of communication – showing my interest, competence and personality in short.
Insight – as a person I am positive, forward, extroverted, an executor and a leader. I get things done.
Target audience – strategy directors and recruiters at advertising and brand agencies.
Ambition – to increase my chances of getting a job during the summer/early fall.
Proof – my nine years of work experience as a project manager and a strategic communication education from Berghs.
CORE IDEA – to hire me as your new planner or strategy colleague, or to just have a virtual coffee.