Creative brief – Linda Fredell

Challenge – to get a strategy or planning job at an agency in Stockholm. 

Problem – graduating in a global pandemic and upcoming recession. 

Role of communication – showing my interest, competence and personality in short. 

Insight – as a person I am positive, forward, extroverted, an executor and a leader. I get things done. 

Target audience – strategy directors and recruiters at advertising and brand agencies.

Ambition – to increase my chances of getting a job during the summer/early fall. 

Proof – my nine years of work experience as a project manager and a strategic communication education from Berghs. 

Channels – linda.fredell@student.berghs.se, linkedin.com/in/lindafredell/

CORE IDEA – to hire me as your new planner or strategy colleague, or to just have a virtual coffee.