A sound public relation person with both a strategic and creative mindset. Im passionate about music, books and food. It was my passion for food that lead me from my previous work at supermarkets to Berghs and Public Relations. The way brands influence people in their everyday choices interests me. Why one brand is more popular than others, and how to create more content around the brand. I want to make consumers feel something and create a strong connection to the brand. Also interested in internal communication and crisis management. Happy to discuss further about music in brands, the future of grocery shopping and how the future of communication will be after Covid-19.