About me
A fearless and analytical problem solver, constantly asking why things are as they are.

I’m a firm believer that a solid strategy, based on insights from real behavior, is key to real company success. In a world that is constantly changing, you have to understand the people you are serving and the competitive landscape you are in – that’s how you create really meaningful brands. The brand is the most important resource a company has and that’s something that has to be managed carefully.

Given my almost four years of studies in business administration and strategic communication, I have a good understanding of how to transform insights about human behavior into business advantages. I hope these skills will help me achieve my dream job as a planner.