On the 26th and 27th of May, we said Yes! And to live music, live improv theatre and live creative competitions. We enjoyed live discussions on a range of topics from free-will, to what the future of the communication industry might be in a post-corona world. And of course, we’ve had enough killer grad work to make you jealous (in a nice way).
That might all be over, but you can watch highlights from our live stream. Plus you can check out some fantastic creative projects by some amazing students - there’s sure to be something you’ll love. So grab a drink, settle in, and enjoy. And if there’s anything you like, be sure to get in touch and let them know.
Some student work
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Spotify Landmark
Today many people switch between music, radio, and podcasts while driving. To make drivers turn to Spotify, we created a feature that is both entertaining and educational by connecting you to your surroundings. We geotagged important music history locations and turned them into landmarks for your ears. No need to fight for the AUX cord anymore, Spotify will now be your personal tour guide and your favorite DJ when the car door closes.
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Smör
Skapa en förlängning av Smörs senaste kampanj ''500 gram lycka'', där fokus har legat på att lyfta riktigt god och kvalitativ mat. Detta genom att skapa en PR-plan för smör år 2020. Tidigare kampanjer har baserats på insikten att vi inte kan påstå att smör är nyttigt men att smör gör maten godare.
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Guts to talk about guts
Address and reach a younger consumer base. Problem There is a big question mark regarding ProViva. People are unsure if the drink is categorized as a juice or a smoothie. Few are aware of what the drink is good for, and the drink is most commonly associated with hospitals, elderly, and stomach sickness due to its probiotic contents. How can we clarify ProViva's identity and make Proviva relevant to reaching a younger target group?
