On the 26th and 27th of May, we said Yes! And to live music, live improv theatre and live creative competitions. We enjoyed live discussions on a range of topics from free-will, to what the future of the communication industry might be in a post-corona world. And of course, we’ve had enough killer grad work to make you jealous (in a nice way).
That might all be over, but you can watch highlights from our live stream. Plus you can check out some fantastic creative projects by some amazing students - there’s sure to be something you’ll love. So grab a drink, settle in, and enjoy. And if there’s anything you like, be sure to get in touch and let them know.
Some student work
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Guts to talk about guts
Address and reach a younger consumer base. Problem There is a big question mark regarding ProViva. People are unsure if the drink is categorized as a juice or a smoothie. Few are aware of what the drink is good for, and the drink is most commonly associated with hospitals, elderly, and stomach sickness due to its probiotic contents. How can we clarify ProViva's identity and make Proviva relevant to reaching a younger target group?
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Netflix Explained Intro
In order to please the viewer, Netflix tries to find different ways to make it easier to “binge watch“. Netflix now offers the viewer to skip the intro of the episode. Often, all the episodes of the series have the exact same intro and the repetition can be disturbing for the viewer. But is this the right way to help the viewer and the series Explained?
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“The Whopper Conspiracy” by Burger King
Our brief was to create a connection between Generation Z and Burger King. We found that half of Gen Z believe and engage in all types of conspiracy theories. They want to prove to the world that what they believe is right. So what if we played a mind game with this generation by deleting something they KNOW have existed? Our solution was to turn the Whopper into the biggest burger-conspiracy-theory ever, giving Gen Z something new to crave and solve.
