On the 26th and 27th of May, we said Yes! And to live music, live improv theatre and live creative competitions. We enjoyed live discussions on a range of topics from free-will, to what the future of the communication industry might be in a post-corona world. And of course, we’ve had enough killer grad work to make you jealous (in a nice way).
That might all be over, but you can watch highlights from our live stream. Plus you can check out some fantastic creative projects by some amazing students - there’s sure to be something you’ll love. So grab a drink, settle in, and enjoy. And if there’s anything you like, be sure to get in touch and let them know.
Some student work
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More Beer, Less Lake
The climate crisis has had various consequences. For the locals of Milwaukee, the increase of rain (11%) has raised the water level of the local Lake Michigan, which has led to erosion along the coastline. Since the main ingredient of beer is water, the beer brand Miller saw an opportunity to help their hometown. By creating a can that contains 11% more beer, brewed with water from The Great Lakes.
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Hats off
Mr French wants to increase the number of visitors, year-round, every day of the week. Since 2017, the focus in communication and operations has been on day parties during the summer months. This has resulted in Mister French being strongly associated with partying, especially day parties. Mister French has had the gas at the bottom and not really thought about how to create a stable brand and a sustainable business in the long term.
